creating inclusive, accessible, and comfortable fashion
that celebrates all bodies and empowers confidence
everyday
made for
Because you don’t need a special occasion to experience culture and comfort, our clothes are designed with functionality in mind. These elevated casual pieces can be styled for a daytime picnic or a wedding welcome dinner – your choices are endless.
Oh, and did we mention that they all have pockets?
made with
care
Every piece in our collection is ethically produced in India. We take pride in ensuring our clothes are designed to be comfortable, versatile, and long-lasting.
Additionally, we are committed to minimizing waste by recycling. NAZARAA also supports a women’s development group in India — these incredible women help transform every scrap of NAZARAA fabric into usable items such as scrunchies, headbands, and more.
everyone
made for
Make a statement, no matter who you are. Our community is committed to celebrating self-acceptance and embraces people of all genders, shapes, and colors.
We welcome everyone to appreciate and find confidence within our Indian-inspired aesthetics. <3
a note from noopur…
Born in India, raised in America, and deeply connected to both. <3
Since the beginning, I’ve loved my Indian culture and the intricate fashion that’s a part of it. While I’ve always had a special place in my heart for traditional clothing, it’s just not something I can wear regularly outside of South Asian spaces.
I wanted to create something that embraces my roots and reflects who I am today, while opening up that space to others. With comfort being a personal priority, I also wanted these designs to be practical for everyday wear.
Ultimately, I want to make South Asian fashion accessible — not exclusive. I want these pieces to provide a positive experience no matter where you are — whether that be a birthday party, date night, or anything in between. And above all, I hope you feel amazing wearing NAZARAA. ✨
much love,
noops
